Marketing Research Methods & Environments Part A: 1. Define the marketing research process: o Identify the problem. o Determine the different research objectives. o Select data sources. o Select research methods. o Make a sample. o Set budgets and deadlines. o Begin your research. o Analysis and evaluation. 2. List 3 secondary data sources for both internal & external: o Internal : Sales figures, customer reports, Trend data. o External : Competitor information, government publications, Retail audits. 3. List 3 primary field data sources: o Experiments. o Observations o Surveys. 4. Choose one of the primary field data sources. (Observation) a. Explain it in more details (3 points) - Method of collecting data/ information done by watching people’s behaviours+ identifying their responses (no questions are asked.) Useful approach when determin