Marketing Research Methods and Environments

Marketing Research Methods & Environments Part A: 1.      Define the marketing research process: o    Identify the problem. o    Determine the different research objectives. o    Select data sources. o    Select research methods. o    Make a sample. o    Set budgets and deadlines. o    Begin your research. o    Analysis and evaluation. 2.      List 3 secondary data sources for both internal & external: o    Internal : Sales figures, customer reports, Trend data. o    External : Competitor information, government publications, Retail audits. 3.        List 3 primary field data sources: o    Experiments. o    Observations o    Surveys. 4.      Choose one of the primary field data sources. (Observation) a.       Explain it in more details (3 points) -          Method of collecting data/ information done by watching people’s behaviours+ identifying their responses (no questions are asked.) Useful approach when determin